Daytona USA

Daytona, Florida

International Speedway Corporation


Daytona USA is an interactive experience developed for International Speedway Corporation in Daytona, Florida. ITEC designed and installed the integrated control system that monitors and controls all of the lighting, sound and facilty interface devices. Additionally, ITEC provided design and production services for the themed interactive exhibits “Heroes of the Track”, “You Broadcast the Race”, and “The 16 Second Pit Stop” which offer hands on entertainment and educational experiences in the world of NASCAR.