Since their 1935 debut, Goebel’s M.I. Hummel figurines have captured hearts and imaginations worldwide. Wanting to appeal to future generations of Hummel collectors, Goebel turned to ITEC Entertainment to design a themed retail and entertainment complex inspired by the life and works of Sister Maria Innocentia Hummel. More than a venue for the display and sale of M.I. Hummel figurines and other Goebel products, the ITEC solution gets visitors personally involved in the subject through a “Hummel Factory Experience” attraction where they view actual Goebel artisans handcrafting authentic M.I. Hummel figurines, plus so much more.