After confirming the programming and provisional land and facility opportunities, ITEC leverages its team of writers, illustrators, graphic artists and production designers to establish the story narrative and theme which becomes the foundation for a memorable Guest experience.  This stage also adds design details to the creative content and program while communicating those ideas and design principles through narratives, illustrations and digital modeling. 

Transforming imaginative attraction and show concepts into practical, buildable designs takes a special kind of expertise. ITEC’s team understands the requirements of architects, facility engineers, vendors, suppliers, and contractors. We are ideally equipped to work in close coordination with these professionals to assure that the final designs meet all local governmental agency reviews, as well as the project’s budget and schedule requirements, without compromising the creative intent.