The Nation – Thailand Portal
Event: December 17, 2017 09:25
By THE NATION
Magnolia Quality Development Corporation Limited (MQDC) recently unveiled its latest business development plan, transforming a piece of land in Bang Na into a real estate phenomenon under its Magnolias, the Aspen Tree, and Whizdom brands with the collaboration from global partners.
The Forestias, with a project value of more than Bt90 billion, is the world’s first property development to introduce a living environment integrated with a natural ecosystem to provide sustainable happiness.
The mixed-use multi-generational lifestyle project spans 300 rai (119 acres), including residential housing and low- and high-rise buildings, retail buildings, office buildings, a health centre, an innovation centre, a forest pavilion, community space, a learning centre, and Asia’s largest-ever forest ecosystem in a mixed-use lifestyle project.
The project is designed for all multi-generational lifestyles and all families. Construction begins in 2018 and is expected to be completed in 2022.
Visit Malaisirirat, chief executive of MQDC, a company under DTGO Corporation Limited that develops, invests, and manages property projects, said, “Today, innovation and technology play a significant role in the economy. They connect living and lifestyle together. Amidst materialistic advancement, the world is challenged in many ways – the natural ecosystem is deteriorating, families are drifting apart creating distance between people, leading to feelings of isolation and depression, and society is ageing fast.
“Our company is committed to developing real estate projects that close the gap and bring sustainable happiness with a promise of wellbeing. We want to offer the best and we do that through eco-friendly design, modern innovation and technology, and enhanced space for all four generations – grandparents, parents, children, and great-grandchildren. The whole community can spend time together and interact, creating a happy society.
“The Forestias was born from the question ‘What is true happiness in life?’ This is not easy to answer because everyone has a different definition of happiness. But one thing is certain: happiness affects our body and mind, the people around us, and the environment. This is the foundation of ‘sustainable happiness’.”
Kittiphun Ouiyamaphun, senior vice president, project development, The Forestias, MQDC, said, “This is the first time a property project is based on ‘sustainable happiness’. We are working with global partners in designing and creating the project to offer sustainable happiness now and in the future.
“Its core elements bring together nature, connecting across four generations, as well as space and innovations. It is the DNA of MQDC to create a new living concept for today and the future.
“We have global partners who are experts in their fields. Together, we are creating a living phenomenon in an environment that brings happiness to its residents. This is the first model of its kind in the world.
“We have worked with Foster + Partners, which provided consultancy on the architectural master plan; EEC Engineering Network, which helped research and develop systems in the buildings based on MQDC’s concept of Sustainnovation, centred on sustainability, social responsibility, and the environment; and Atelier Ten, which has contributed to the research and prevention plan to reduce environmental impact and ensure balance and sustainability through innovations. Atelier Ten is also in charge of monitoring and assessing construction and design to make this project the model for other world-class projects. ITEC Entertainment is in charge of experience and entertainment in the project. To provide a one-of-a-kind experience to residents and visitors, Six Senses has been brought on board for hospitality and residential management services, with a focus on nature, health, and sustainability,” he added.
In addition, Harvard’s Chan School of Public Health is joining to conduct innovative scientific research and data collection on the impact of the project’s landscape and design features on human health.
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