Orlando-based ITEC Entertainment acquired by Pennsylvania-based entertainment firm

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By Richard Bilbao  –  Digital Producer/Senior Staff Writer, Orlando Business Journalan hour ago

Orlando-based ITEC Entertainment Corp. announced on Oct. 28 that it has been acquired by Lititz, Pennsylvania-based entertainment services firm Tait Towers Inc.Terms of the deal were not disclosed.

Founded in 1985, ITEC Entertainment has worked with major companies such as Walt Disney Co., Universal Orlando Resort, SeaWorld and more. The global attractions, entertainment and tourism design and project management firm’s work includes creating immersive themed environments, digital high-definition animation, 5-D projection systems and live special effects with advanced show control, lighting and film/video systems. It uses cutting-edge technology to create rides for theme parks all over the world.

Meanwhile, Tait Towers, founded in 1978, provides concert services for high-profile artists such as Taylor Swift, as well as cruise ship design and consultations for companies like Carnival Cruise Lines, Broadway show set productions and more.“

We felt it was a natural progression to join Tait’s long legacy of success in the live entertainment industry and rising growth in the theme park and attractions world,” said Bill Coan, president and CEO of ITEC Entertainment, in a prepared statement. The move gives the firm “access to strategically located global resources and services,” added Coan, that “will better meet the increasing complexity of projects in the themed entertainment space and beyond.”

Bill Coan, CEO, ITEC Entertainment

Meanwhile, Tait Chief Creative Officer Adam Davis expects the acquisition, which will give his firm a local presence, to result in “significant, sustained growth,” he said in a prepared statement.

Mergers-and-acquisitions activity has ramped up this year in the wake of the pandemic. The global disruption triggered by Covid-19 led many companies to review portfolios and reassess strategies, per a mid-year update on global M&A industry trends by New York-based PricewaterhouseCoopers (PwC).

That led to many strategic acquisitions and divestitures as companies redirected money and resources into business divisions and activities with the highest growth potential and where they have a distinctive competitive advantage, the report said.

U.S. M&A activity hit $1.4 trillion as of May 2021, a PwC analysis of Refinitiv data showed. The average value for that activity per year from 2016 to 2020 has been roughly $1.8 trillion.

Managing Editor Susan Lundine and Staff Writer Ryan Lynch contributed to this report.

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