Changyu Cultural Park

Leveraging a multi-disciplinary, global approach, ITEC developed beyond concept to create schematic designs that would distinguish the Changyu Pioneer Wine Company brand and celebrate a rich cultural heritage. These schematic designs included technological development, engineering, architectural design, and 3D modeling. ITEC put a strong focus on research, diving deep into what the Changyu Pioneer Wine Company means to the history of China.

Project Scope:

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Location

City of Yantai, Shandong Province, People’s Republic of China

Client

Changyu Pioneer Wine Company

Illustration of Changyu Cultural Park ride with worms and other bugs. Children in a barrel aim red laser guns at the bugs as they barrel through the area.

Illustration of Changyu Laboratory. A young bearded scientist stands in front of test tubes as he points to his left, where a map of the world is displayed. The map features dotted lines to convey a journey of someone traveling far and wide.

Concept artwork of Chi & Li Cavern Scene at Changyu Cultural Park. Park-goes walk through a mysterious-looking scene of both hyper-realistic dragons and smaller cartoon dragons.

Concept artwork of park-goers exploring an area with screens and walk-up stations. One screen reads "Early Glass Production — Glass blowing circa 1900."

Concept artwork of explosive boats scene at Changyu Cultural Park.

Illustrated artwork of ride at Changyu Cultutal Park. A half-man half-lion creature looms roaring above park-goers on the ride, as they move through a dark cavern.

Illustrated artwork of a waterfall coaster at Changyu Cultural Park.

3D rendering of a large ballroom scene for Changyu Cultural Park.

Concept Artwork of Changyu Cultural Park