Daytona USA

Lowercase "i" shape of ITEC logo used alone, as a visual accent over this section.

Daytona USA is an interactive experience developed for the International Speedway Corporation in Daytona, Florida. ITEC designed and installed the integrated control system that monitors and controls all of the lighting, sound, and facility interface devices. Additionally, ITEC provided design and production services for the themed interactive exhibits “Heroes of the Track”, “You Broadcast the Race”, and “The 16 Second Pit Stop” which offer hands-on entertainment and educational experiences in the world of NASCAR.

Project Scope:


Daytona, Florida


International Speedway Corporation