Recognizing New Holland’s ancient heritage, including its founding by Tsar Peter the Great and ties to the Russian Admiralty, ITEC’s thematic approach centered on Russia’s romance with the sea and passion for classic fine arts. Following a detailed programming effort, ITEC created a comprehensive site plan, architectural concepts, and immersive environmental designs, providing a platform for the Client’s aggressive business strategies and a unique and timeless compliment to the rich palette of cultural and leisure destinations in St. Petersburg, Russia.