ITEC Entertainment created a dynamic, in-store visual spectacle entirely contained within Sephora’s luxurious flagship store
in New York City’s Rockefeller Center to give visual life to the unique shopping environment. A mixture of dramatic lighting effects, projected artwork, and videos were presented on monitors in various configurations and ITEC produced all the projection content and designed the lighting components. With its extensive inhouse capabilities, ITEC also designed, built, installed, and programmed the custom computer controls that run the entire show. These capabilities were also put to use at Sephora’s other major stores in Las Vegas, San Francisco, and New York’s Time’s Square.